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Cola gets its name from the kola nut extracts contained in its recipe. The unmistakable dark color instead comes from caramel. The first formulation was developed by the American pharmacist John Stith Pemberton in 1886 in Atlanta as a remedy for headaches and fatigue. Its spread around the world began in the 1920s and its enormous success has never waned ever since. The pairing par excellence is the one with gourmet pizza.